The hotel industry is dynamic and evolves as time goes by, thanks to the evolution of technologies and, mainly, thanks to the increase of demand and offer. There are several challenges, such as the Airbnb growth and the new millennium travel and consumption standards. Therefore, it is necessary a constant reinvention and adaptation to everything that happens, in such a fast way.
The main trend will be for each hotel to tell a story, integrating itself in the community that surrounds it, without neglecting comfort and quality. Discover the main trends of the hotel industry for 2018.
Hotel and community must be connected
At the Lodging Independent conference that had place in Brooklyn last October, it was concluded that it is important that in 2018 each hotel is informed about the different experiences possible to have in the surrounding environment. The idea is to have diverse contacts, in the proximity, in order to respond effectively to the clients’ expectations. The today traveler wants to go beyond the sights that come on the guide. Instead, he wants access to culture and genuinely regional experiences.
Growth of the bleisure movement
Another trend for 2018 is the bleisure, the union of a business trip with a leisure trip (business + leisure). This is one of the strongest movements in recent times and should have a direct impact on hotel business.
There is an opportunity to win these travelers by offering targeted services that help them enjoy their work trip with a few hours of leisure time.
Guest centered technology
The experiences lived throughout the journey are becoming even more valued. In this sense, one of the trends for 2018 is expected to be the increasing use of technology focused on creating strong and positive experiences for guests.
More than joining new digital tools, it’s important to think about how they can help to empower your customers’ satisfaction. The focus should be on the results that the chosen tool will bring and how it will help to ensure a positive customer experience.
As we see different players working in the hotel industry, more and more challenges for hotel managers arise, in order to compete effectively and adapt to the trends.
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